Photo of Normand Jones, author of The Blue Wealth, a book about time as true wealth and conscious living

The Promise and the Turning Point

When I was fourteen, I made myself a promise: that I would touch the hearts of at least five million people before I die. It was a bold vow, born from a teenager’s intuition that life is not measured by possessions or status but by the ripples we create in the lives of others. For many years, that promise guided me quietly, beneath the surface of my work as a mediator and coach. My calling was to help people navigate some of their most difficult transitions with clarity, compassion, and renewed direction.

Yet life has a way of awakening our deepest commitments in unexpected ways. On December 4, 2024, I received a diagnosis that changed everything. The year that followed was one of treatment, struggle, and recovery — a crucible that stripped life down to its essentials. In that silence, I discovered that wealth is not about having more time, but about how we choose to direct the time we have. Attention became the force that gave shape to my days, and presence became the foundation of my healing.

And then, through the cracks that illness opened in my life, a ray of light broke through. In that light I saw what I now call my blue card — a symbol of the true privilege we are all given. Each day delivers 86,400 seconds into the account of our lives. They cannot be saved or carried over, only spent — moment by moment, breath by breath. The choice of how to use them is the greatest freedom we have.

This book, The Blue Wealth, is my way of sharing that discovery with you. May it remind you, as it reminded me, that the richest life is not found in what we own, but in the attention we give to the moments entrusted to us.

— Normand Jones

The blue card is our inheritance of time; the light is attention — only when we resist the glitter of gold do we discover true wealth.

Rebirth and the Mission of The Blue Wealth

Exactly one year later, on December 4, 2025, I will return from three months of renewal and balance at a Shaolin Kung Fu Academy in China. This journey is more than recovery — it is a rebirth, a return to the promise I made as a boy, now carried with urgency and clarity into my work today.

The Blue Wealth is both the expression of that journey and the beginning of a movement. The book explores time as our truest currency and attention as the force that creates form. But beyond the pages, the foundation that carries its name is dedicated to turning these insights into action: connecting communities with professionals who can share expertise, solving local challenges in sustainable ways, and building networks of care where people can share their wealth of time with one another.

This is how we create a cascade of win–win outcomes, where one person’s attention becomes the seed of another’s renewal. It is how a teenager’s promise becomes a lifelong mission: to awaken the wealth of time in millions of lives.

Normand Jones

Inspirational Quotes:

We are all born billionaires — not in money, but in seconds. Our true fortune is the time entrusted to us each day.
The freedom we long for lies not in having more, but in choosing where we place our gaze — every second is an opening to create a new reality.
Royalty is said to carry blue blood — but we are all born with a blue wealth: the inheritance of time itself, waiting for our attention to give it life.
The wealth of time multiplies when shared — one person’s attention can become the seed of another’s renewal.
Time is always there, our silent partner; it is the quality of our attention that creates form and turns seconds into meaning.

The freedom we long for lies not in having more, but in choosing where we place our gaze — every second is an opening to create a new reality.