The Blue Wealth

What if you were born a billionaire — not in money, but in seconds? The Blue Wealth invites you to discover time as your greatest fortune and attention as the force that shapes your life.

Discover the Story Behind the Book

Royalty may inherit blue blood, but you were born with a blue card — the true privilege of time.

Each day you receive 86,400 of them, deposited into the account of your life. Unlike money, these seconds cannot be saved, invested, or carried over. They must be spent — moment by moment, breath by breath. How will you use yours?

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The Blue Wealth is a journey into this hidden treasure we all share: the immeasurable value of time, attention, and presence. Drawing on personal experience, moments of illness and renewal, and reflections on what it means to truly live, Normand Jones offers readers a guide to rediscovering the richness already flowing through their lives.

Why This Book Matters

Time as True Wealth

Every human is born a billionaire — not in money, but in seconds.
Learning to spend this invisible fortune consciously is the key to freedom.
The book invites you to see attention as the currency that shapes your life.

A Journey of Rebirth

Written during one transformative year of illness, healing, and renewal.
December 4th marks the circle: from diagnosis to recovery at the Shaolin Academy in China.
The story shows how pain and limitation can become gateways to new strength.

An Invitation to Choose

Every second carries the power of creation — what you focus on becomes real.
This book is a mirror for your own choices, not just the author’s.
A call to live with full attention, turning fleeting moments into lasting meaning.

With poetic clarity, he reveals how easily we allow distraction, fear, and habit to steal our most precious wealth — and how simple shifts in awareness can transform the way we live every second. Through stories, metaphors, and spiritual insight, Jones invites us to reclaim our inheritance: to spend our seconds with love, intention, and courage.

This is not a book about productivity or financial abundance. It is a book about freedom — the freedom to choose where our attention rests, and therefore what kind of life we create. It is a call to awaken to the miracle of time as our truest currency, and to see every passing second as both a gift and a responsibility.

The Blue Wealth is at once deeply personal and universally resonant. It speaks to anyone who has ever felt time slipping away, anyone who has questioned what truly matters, and anyone who longs to live with greater depth, gratitude, and authenticity.

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Normand Jones

About the author

Normand Jones is a mediator, coach, and writer who has dedicated his life to guiding people through some of their most transformative journeys. After decades of helping others navigate change with clarity and compassion, his own encounter with illness and recovery became a turning point — a lived reminder that life’s greatest fortune is not measured in possessions, but in the seconds we are given.

In The Blue Wealth, Jones draws on this personal rebirth to explore time as our truest currency and attention as the force that gives life direction and meaning. With a voice that is both poetic and practical, he invites readers to rediscover the wealth already flowing through their days, and to live each moment with presence, intention, and freedom.

The blue card represents the hidden inheritance we all receive at birth: the wealth of time. Behind it, the light symbolizes attention — the force that gives life direction and meaning. As the light turns to gold, it whispers of our human temptation to mistake glitter for essence, reminding us that true wealth lies in what we choose to notice.

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